The Challenge
For over 80 years, this North Dakota retail chain has built a reputation for delighting its customers with an exceptional selection of wine, beer, and spirits. However, they faced a challenge: finding unique, high-quality wines that would resonate with their discerning clientele, particularly from smaller, family-owned brands like McKahn Wines, which were not available through traditional distribution in North Dakota.
The Solution
The chain partnered with McKahn Wines, a family-owned wine brand specializing in Rhône-style wines, to bring something truly distinctive to their shelves. The collaboration included:
- Tailored Support: Comprehensive staff training to deepen product knowledge and enhance their ability to recommend McKahn Wines confidently.
- Market Visits: A personal visit from winemaker Charles McKahn, who engaged directly with staff and customers to create a lasting connection to the brand.
The Results
The partnership has delivered exceptional outcomes:
- Strong Sales Growth: The chain placed three separate orders within 18 months, driven by sustained customer demand.
- Enhanced Brand Recognition: In-store tastings and staff education solidified McKahn Wines’ reputation for quality and authenticity.
- Deeper Customer Engagement: North Dakota customers have since visited McKahn Wines in Napa, further strengthening their connection to the brand.
Happy Harry’s: A Partnership in Excellence
A cornerstone of the North Dakota landscape for over 80 years, Happy Harry’s is a 100% employee-owned retail chain with five locations. Known for their dedication to quality and community, they host one of the region’s most anticipated events—a major festival each June.
Recognizing the growing demand for distinctive, family-owned wine brands, Happy Harry’s chose to partner with McKahn Wines. Together, they introduced a selection of Rhône-style wines, offering customers a unique alternative to more mainstream varieties.
Following the initial order, McKahn Wines provided staff training to ensure the team at Happy Harry’s could confidently represent the brand and guide customers during in-store tastings. To further enhance the partnership, winemaker Charles McKahn traveled to North Dakota to conduct in-depth training sessions and lead a highly successful tasting event at the chain’s largest store.
The results were undeniable:
- Customer Praise: Enthusiastic feedback highlighted the quality and uniqueness of McKahn Wines.
- Repeat Orders: Two additional orders followed the initial launch, a testament to the wines’ popularity.
- Ongoing Collaboration: McKahn Wines has continued to support Happy Harry’s, solidifying their position as a trusted partner.
A Commitment to Long-Term Growth
McKahn Wines remains dedicated to helping Happy Harry’s grow its premium wine category, ensuring customers continue to enjoy the quality they’ve come to expect. This collaboration exemplifies the power of family-owned brands partnering with like-minded retailers to deliver exceptional value and unforgettable experiences.
Interested in replicating this success?
Contact McKahn Wines today to discover how we can help your retail chain stand out with our exceptional wines.